We’re fighting a battle, a battle for hearts and minds. A battle for ideas and values. And we’re losing.
We can do better.
It’s time to rethink the traditional models of campaign advertising. Historically, guerrilla warfare was fought when regular tactics no longer applied. A smaller army could outthink and outmaneuver a larger, better equipped one through strategy and sheer force of will and ultimately win.
We’re living in a new media landscape, and people are hungry for a fresh approach. They don't want another ad interrupting their favorite TV show, another email asking for money in their inbox, or another piece of print when they go to their mailbox. They're turning off, tuning out, and throwing away. But what we also know is these same people have never been so engaged in politics in their lives, and thus more open to alternative places to get their information.
So in the wake of the 2016 Presidential Election, The Guerrilla Politic was born. We’re a new insight and strategy driven approach to guerrilla marketing and advertising for candidate and advocacy campaigns. We engage directly with local talent at the city, district, and state level to make sure the insights and strategy of the campaign message and the spend targets who it matters to most—the voters and donors.
Just like any good guerrilla warrior, you want to outsmart—not outspend—your competition and make sure you leverage every single dollar the best way so that your specific message gets to the right person at the right time.
Let's do better.