Today’s candidates need a relevant platform, a relatable persona, and name recognition on the ballot. Our brand development, social media, digital and print design, and strategy services show constituents who you are and what you stand for.
Whether you’re running in our neighborhood or across the country, we also ensure your campaign taps into what matters most to your voters. With data and insights at our fingertips, we can support candidates and campaigns in any area with authentic and attention-getting marketing.
Reparation Generation provides direct reparative transfers to Black Americans for wealth-building pursuits and is part of the movement toward a federal reparations act. We helped them create a brand, website, social presence, video, and digital materials to drive awareness and increase their impact.
RepGen is well on its way to proving its model and scaling. In 2022, they made 6 reparative transfers of $25,000 apiece to first-time homebuyers in Detroit. And as the continued call for reparative justice heats up across the country, we know that now is the time to support the critical work that RepGen does that will benefit us all.
For several years, TGP has partnered with the ACLU of Michigan to develop and execute integrated public education campaigns focused on some of the state's most pressing civil rights issues. Our work has supported initiatives related to reproductive freedom, disability voting access, transgender rights, and immigrant rights education, helping connect Michigan residents with critical information, resources, and avenues for civic engagement.
Across these campaigns, TGP has provided end-to-end strategy, creative development, media planning, and paid advertising execution. Our team has produced video, audio, animated, and static creative assets and deployed them across social media, YouTube, Snapchat, Connected TV, Spotify, digital radio, programmatic display, geofencing, and out-of-home advertising. By combining audience targeting, strategic media buying, and compelling creative storytelling, we have helped maximize campaign reach while stretching limited advocacy dollars further.
As a woman-owned, women-led organization, we were all deeply impacted by the overturning of Roe in 2022. And we were ready to fight here in Michigan to protect people seeking abortion care.
After securing this historic proposal’s place on the ballot, RFFA brought TGP on board in September to manage the Yes on 3 social media campaign. We also supported them in the field with the design and coordination of a multitude of merch and other needs.
Over 8 weeks, we created hundreds of graphics and managed over 48k interactions on Instagram, 15.7k interactions on Twitter, and a massive number of engagements on Facebook including 90k reactions, 222k clicks, 6.3k comments, and 5.1k shares. We also designed promotional swag so people could shout their support for Prop 3 from the rooftops, or at least from their front yards.
No stranger to working in the reproductive justice space, we’ve also proudly worked with MI List and Michigan Voices on educational campaigns that amplify the need for more equitable access to abortion in our state. Michigan Voices C3 Education Campaign, Your Voice is Your Power took home several Addy and Pixie Awards.
Gary Burnstein Community Health Clinic provides no-cost healthcare services to uninsured and underinsured individuals across Southeast Michigan, helping thousands of patients access essential medical, dental, behavioral health, and specialty care regardless of their ability to pay.
The Guerrilla Politic partnered with the Gary Burnstein Community Health Clinic to strengthen the organization's communications, community outreach, and public visibility. Working closely with clinic leadership, we developed strategic messaging and storytelling that highlighted both the clinic’s impact and the growing need for accessible healthcare services throughout the region.
Our team has supported the clinic through a variety of communications initiatives, including creating their new website, content development, digital communications, social media strategy, donor and stakeholder engagement materials, and awareness campaigns designed to increase community support and patient access. Through these efforts, we helped elevate the clinic’s profile, communicate its mission more effectively, and showcase the life-changing impact of its services on individuals and families across Southeast Michigan.
The McLouth Waterfront Alliance had an awareness problem. They also had an even bigger problem with an already polluted, heavy-industrial riverfront and superfund site that was using taxpayer dollars to become an intermodal shipping area. On top of that the Riverview City Council and Wayne County Commissioners were getting ready to approve a massive expansion of their local dump, right into the resident’s backyards.
MWA came to us to create a PR, social media, and digital iMedia campaign to drive awareness both about the organization and to a meeting of residents to stop the expansion.
We created compelling messaging and ads that delivered maximum impact in a short amount of time including more than tripling their amount of engagement on social media and traffic to the MWA website. More than 500 people showed up on the Zoom call on a Monday afternoon and protested outside city hall. With news media appearing from Channel 4, WXYZ, and others, pressure from the public ultimately stopped the expansion.
Accent Pontiac empowers youth and families through after-school programming, summer enrichment opportunities, and community-based support services that help young people thrive both academically and personally.
After more than a decade of impact, Accent Pontiac recognized that its brand no longer reflected the energy, diversity, and aspirations of the community it served. The organization engaged The Guerrilla Politic to lead a comprehensive brand refresh and communications strategy that would strengthen community awareness, increase engagement, and better position Accent Pontiac for future growth. Beginning with a discovery process that included stakeholder workshops and strategic planning, TGP partnered with students, families, and staff to create a new visual identity rooted in youth voice. Through a series of creative exercises conducted during summer programming, students helped shape the brand direction and ultimately selected the organization’s new logo. From there, we developed a redesigned website, social media toolkit, marketing materials, and a year-long communications strategy designed to increase visibility and deepen community connections.
Since launching the refreshed brand, Accent Pontiac has significantly expanded its digital reach and engagement. In six months alone, our team produced 242 social media posts that increased Instagram engagement by 68% and Facebook engagement by 47%, while reaching more than 24,000 Instagram accounts and generating over 31,000 Facebook impressions. A newly implemented email strategy achieved an average open rate of 47%, helping the organization strengthen relationships with families, supporters, and community partners while providing the tools and foundation needed for continued growth.
Detroit Justice Center is founded on the belief that we cannot build cities that work for everyone without remedying the impacts of mass incarceration. For over 4 years, they’ve worked hard to make a just city a reality here in Detroit and have amassed a large-scale mass following. The problem: their website and materials didn’t reflect their awesome potential and mission.
The Guerrilla Politic worked across their organization with different departments from communications to development to economic equity practice to create a site flow and new UX that was rooted in best practices. Their brand, the prism logo, was nowhere to be found on their old materials. So TGP also worked to create an identity standard that could be leveraged across multiple touch points, including a newly designed impact report.
A year-long project, not only did TGP win several Political Pixies and Addy Awards for our work, we were very happy with the results and hope it leads to many more years of support for DJC and their mission.
People’s Action and Down Home North Carolina work hard to bring people together to understand and raise the voices of people in rural communities. In 2018, they knocked on doors and surveyed thousands of residents to have specific conversations around equity, wages, job loss, opioids, and other issues that directly affected them.
We were proud to partner with them to tell those stories in their impact report findings. Representatives from their board joined with People’s Action and other frontline rural organizations across the country in Washington DC to discuss everything from income inequality to voting rights to community policing.
A group of high-level policymakers, including Senator Jeff Markley and Judith LeBlanc, Director of the Native Organizers Alliance and the Center for Rural Strategies, were on hand to listen and see how moving forward towards new strategies and solutions could help.
Results and the meeting itself garnered mentions in the media including a large writeup in The Nation.
