By Paul Ballew - Strategy + Candidate Services Florida Office
I used to help brands like Starbucks, Gillette and Coke sell a lot of stuff. Much of what I relied upon to do that was my understanding of consumer behavior. When you know who you’re talking to and how those people make decisions, it’s much easier to persuade them to choose your brand.
A Recipe for Authenticity.
Authenticity is more about being believed than it is about being liked. It’s rooted in character and sincerity. In politics, you can be the most passionate and charismatic candidate. But if you don’t come off as authentic, you’re sunk. Which leads to a hard truth. Today’s electorate is more skeptical than ever. Which makes establishing authenticity more difficult than ever. (But also, more important.) Skepticism makes establishing authenticity an uphill battle.
It's the Method.
By Creative Contributor, Chris McKenna
You know how you can instantly spot the Golden Arches when you pull off the highway? You know you’ll find clean bathrooms and hot coffee. When you hear, the “Like a good neighbor” melody you probably think about the insurance. How about, “Just do it?” Everybody knows that one. Three words that might actually get you to think about going to the gym. And newer to the lexicon, Supreme, how have they so successfully hammered themselves into an iconic brand seemingly overnight?