A Recipe for Authenticity.

Authenticity is more about being believed than it is about being liked. It’s rooted in character and sincerity. In politics, you can be the most passionate and charismatic candidate. But if you don’t come off as authentic, you’re sunk.

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The Guerrilla Politic, llc
It's the Method.

You know how you can instantly spot the Golden Arches when you pull off the highway? You know you’ll find clean bathrooms and hot coffee. When you hear, the “Like a good neighbor” melody you probably think about the insurance. How about, “Just do it?” Everybody knows that one. Three words that might actually get you to think going to the gym.

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